Using Meta Advantage to Simplify Your Facebook Campaigns
3 Instagram Ads Reports That Simplify Your Marketing
October 31, 2023
INsight
Utilizing the different ad formats available on Instagram as part of your social media strategy is a good way to grow your brand. However, it’s crucial to measure the effectiveness of your Instagram ads to ensure you’re getting a decent return on your investment. By tracking and analyzing key Instagram ad metrics, you’ll gain insights into the performance of your ads and make informed decisions to optimize your social media marketing strategy. However, it might not always be obvious what Instagram metrics you need to look at.
Types of Instagram Ads
Instagram offers many advertisements to enable businesses to reach their target audiences and sales objectives. And despite being a popular video and image social app, there are other options you can use when creating Instagram ads. They are categorized under format-based and section-based.
- Carousel Ads
- Format-based Ads
- Section-based Ads
Facebook and Instagram are integrated, so you’ll need Facebook Ads Manager (Meta Ads Manager) to create an ad on Instagram.
Overall, you can create your ad in Facebook Ads Manager and then promote it on Instagram. The cost of Instagram ads varies depending on the targeting you select and the level of competition for that specific audience. You should follow the best practices we mentioned when creating your ad for maximum impact.
Of course, this is just a starting point, and we always encourage you to experiment and analyze what works best for you. One excellent way to accomplish this is to use Reporting Ninja’s Facebook ads reporting and Instagram insights reporting services, which will help remove the guesswork from your marketing efforts.
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